The interprofessional center of Indre et Loire (CIIl), set in Tours, undertook the upgrading of its outdoor and interior spaces by opting for a uniform global signage. The visual identity is reviewed in its entirety to ensure visibility of the various entities occupying the site (Medef Touraine, Uimm, Opcalia Centre, Fongécif, Adéfim, Cfai).
The external signage is sober, a white box with a black lettering that identifies the new logo of the Ciil. A totem pole in the courtyard and a global signage in the entrance hall, inviting to climb the floors.
Colorful signage and graphics develop in the corners of the stairwell, in the framing of the office doors, at each change of direction and at each level.